Fresh insights for YouTube growth
Advanced YouTube comment analysis
for creators, agencies, and consultants
Psychology-backed analysis of YouTube comments, to understand audience & tailor content
For agencies & Consultants
Add qualitative audience insights to your services and strengthen your offering.
For Creators
Use our insights to shape authentic content and long-term growth.
Live
Audience Research
Turn your comment section into a real-time focus group. Ask questions, and we will analyze the answers.
Tailored
Content
See what topics, tones, or formats your audience is emotionally connecting with (and understand why).
Strong
Brand Deals
Use real comment data to prove alignment with sponsors, or spot when something feels off.
Insights
Into what’s Not working
Catch early signs of boredom, frustration, or confusion before they affect your growth.
Discover EngageMint: Your Partner in YouTube Insights
At EngageMint, we specialize in transforming YouTube comments into actionable insights. Our agency combines psychology and data analysis to help content creators understand their audience better and generate fresh content ideas.
We’ve conducted independent audience studies on leading creators such as MrBeast, MrBallen, and Stephen Howson, applying the same methods we use for client projects
(All studies were conducted independently using publicly available data.)
Insight Into YouTube Like No One Else
Research agency with experience in analytics, psychology, branding, and YouTube.
Led by Dr Jarek Kriukow, a leading qualitative research specialist with extensive experience with global brands like Volvo, Uber, and HSBC, as well as world-renowned universities including Oxford.
Most creators focus on numbers
Watch time, likes, and CTR can be useful, but the numbers can’t explain why your audience is drifting, disengaging, or not converting.
We treat each comment section as a case study.
Combining manual techniques with specialist tools, we apply methods like thematic, content, sentiment, and para-social analysis to group, interpret, and systematize what your audience says.
Why comment analysis?
Stronger brand deals
Use real comment data to prove alignment with sponsors, or spot when something feels off.
Track fan loyalty
Measure shifts in viewer sentiment and spot risks early.
Tailored content
See what topics, tones, or formats your audience is emotionally connecting with—and understand why.
Live audience research
Turn your comment section into a real-time focus group. Ask questions, and we will analyze the answers.
Insight into what’s not working
Catch early signs of boredom, frustration, or confusion before they affect your growth.
A smarter content strategy
Spot recurring requests and ideas in the comments. Build your roadmap on actual audience demand.
YOUR BESPOKE INSIGHTS REPORT
Unlocking the value of the analysis
When you complete a project with us, we provide a bespoke analysis report targeting your specific objectives.
✓ Complete actionable analysis report
✓ Expert advice to implement your insights
✓ White-label and co-branded reporting available for agencies and consultants
Example insights
(These results are from a study conducted independently by EngageMint Insights using publicly available YouTube comment data. It had not been commissioned, endorsed, or affiliated with the creators or their management.)
Scientific analysis like no other
Using our experience with academic qualitative research methods, we go far deeper than stats.
Thematic analysis
The most widely used qualitative method.
We explore your comments inductively to uncover recurring topics, patterns, and unexpected insights. Not just what you’re looking for, but what’s really there.
Para-social relationship analysis
How your viewers connect with You
Reveal the emotional bonds, trust factors and expectations your audience forms with you. These insights shape loyalty, boost engagement, and strengthen brand appeal.
Content analysis
Structured, focused search
We scan your comments for specific topics, tones, and keywords. Perfect for spotting what’s working, what’s missing, and how sentiment evolves. This gives fresh content ideas for the future.
Sentiment analysis
Shows emotional tone
It helps you understand how viewers feel — whether they’re excited, confused, frustrated, or inspired. Allowing you to fine-tune content, titles, or tone to connect more deeply and spot emerging issues early.
The process:
(If you’re an agency, our process can integrate into your client workflows — from data collection to presentation-ready reports)
Step 1: Discovery
We get to know your goals – but you don’t need to have it all figured out. We’ll walk you through what’s possible and recommend the most effective research approach based on your needs.
Step 2: Data Collection
We gather and organise your audience comments. The number of comments and videos we analyse is flexible – it all depends on your goals and will be tailored during Step 1
Step 3: Analysis
We use methods like Thematic, Sentiment, and Parasocial analysis. The direction and aims of the analysis will depend on the nature of your study and the insights you’re after.
Step 4: Insight Report and Debriefing
We deliver a clear, accessible report filled with examples drawn directly from your audience data. It includes detailed, actionable insights tailored to your goals. We’ll also hold a debrief session with you – led by our data analyst – to walk you through the findings and co-create a recommended course of action.
What is EngageMint Research Insights?
EngageMint Research Insights is an agency dedicated to providing in-depth research and data analysis for YouTubers, agencies, and consultants working with creators. We specialize in transforming audience comments into actionable insights, helping creators understand their viewers better — and enabling agencies to strengthen their strategy, client reports, and campaign decisions.
How does comment analysis benefit YouTubers?
Comment analysis allows YouTubers to gain valuable insights into audience preferences and engagement. By understanding viewer feedback, creators can tailor their content to meet audience expectations, leading to increased engagement and growth. This also helps track fan loyalty, spot early signs of frustration or confusion, and make brand deals stronger and more data-driven.
What methods do you use for analysis?
Our work is powered by advanced data analysis software, shaped by over 10 years of experience supporting some of the world’s biggest brands – and guided by sharp, research-trained minds.
We utilize a combination of psychology, branding, and qualitative research methods to analyze YouTube comments. This approach ensures that we capture the nuances of audience sentiment, providing deeper insights that can inform content creation and strategy.
Can I see examples of your work?
Yes, we provide case studies and testimonials from our clients showcasing the impact of our analysis. These examples highlight how our insights have helped YouTubers improve their content and engagement strategies effectively.
What is your pricing structure?
Prices start from £3000 (approx. $4000) for a core project: 1–2 videos, up to 2,500 comments, and a single focus (e.g., sponsorship review, audience retention drop). Our pricing is always tailored to the specific needs of each client. Packages vary depending on the depth of analysis, number of videos and comments, research questions, and other factors. Please contact us for a free call to discuss your goals, and we will recommend a study tailored to you
Do you collaborate with agencies or consultants?
Absolutely. We provide both white-label and co-branded solutions, so you can seamlessly include our audience insights in your client work.
